The point of the book’s title is that many apparently affluent people (nice house, car, clothes, gadgets) may not have much in their piggy bank because they are driving, wearing and displaying it instead. In much the same way to lose weight we just need to consume less calories than we expend - easy eh?! That might elicit the response ‘No kidding Sherlock!’, but the point is that most of us don’t do it even though it’s within reach of most of us to do so. The central message though is a fairly unsurprising one - to build wealth you need to spend less than you earn and invest the difference to grow over the long term. This is a motivational read for those who want to build wealth - a ‘piggy bank’ in excess of your needs. His research includes wealth building and economic sustainability for microenterprises. is an author and for 28 years, professor of finance, accounting and management.
is coauthor of The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a bestseller by the New York Times for more than three years. ~ "Richer Than A Millionaire" is a timely book which embraces traditional values. The authors answer such questions as, “What does it take to be rich?” “How can I be financially secure?” “What does it take to be prosperous?” The book is based on primary and secondary research of millionaires and those who are en route to that status. It is written for the 2020's environment. Richer Than A Millionaire ~ A Pathway to True Prosperity. Stanley's website at for more information on his life and work.ĭr. The author lived in Atlanta, held a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. His other works included Selling to the Affluent, Networking with the Affluent, Millionaire Women Next Door, and Stop Acting Rich. The Millionaire Mind debuted at #2 on the New York Times bestseller list. In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. Over 4,000,000 copies of this New York Times bestseller have been sold. Stanley wrote The Millionaire Next Door in 1996. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly.
His last book, The Next Millionaire Next Door, was published posthumously in October 2018 and co-authored by Dr.
Stanley (1944-2015) was the author of seven award winning books concentrating on America's wealthy population and was the foremost authority on the affluent.
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